What is SEO or Search Engine Optimization?
SEO, or Search Engine Optimization, is the process of optimizing websites and content to improve their visibility and ranking on search engine results pages (SERPs).
SEO is used to improve the organic or non-paid search results for specific keywords or phrases.
When you visit your favorite search engine like Google, Bing, Yandex, Yahoo, and more, and search for information, products or services, these search engines will often attempt to show you the most relevant results based on your search.
Part of that result is from the efforts of search engine optimization specialists.
Search engines use complex algorithms to analyze web pages and rank them based on relevance and quality. These algorithms take into account various factors, including keywords, content, links, user experience, and social signals, among others. SEO aims to optimize these factors to increase the visibility and ranking of websites in search results.
SEO can be categorized into two main types: on-page SEO and off-page SEO.
On-page SEO refers to the optimization techniques that are implemented within the website, while off-page SEO refers to the optimization techniques that are implemented outside of the website, such as link building and social media marketing.
These optimization techniques, whether on-site or off-site, are aimed at helping the website ranked higher in the search engine results pages (SERPs).
Febera Digital SEO specialists have years of experience managing SEO for large Fortune 500 enterprises, and small to medium sized businesses.
Below are some of the on-page and off-page SEO techniques we use at Febera Digital to help our client’s websites rank higher.
On-Page SEO
On-page SEO refers to the techniques used to optimize web pages and improve their ranking on search engine results pages. These techniques include:
1. Keyword Research and Optimization
Keyword research is the process of identifying the keywords or phrases that people use to search for information on the internet. Once you have identified the keywords that are relevant to your business or website, you can optimize your web pages to include those keywords in the content, title tags, meta descriptions, and header tags.
However, it is essential to use keywords naturally and avoid overstuffing them into your content, as this can result in a penalty from search engines.
2. Content Optimization
Content optimization involves creating high-quality, relevant, and engaging content that aligns with the user’s search intent.
The content should be unique, informative, and useful to the user. It should also be structured appropriately, with proper headings, subheadings, and paragraphs.
The content should be optimized for the target keywords and include internal and external links to relevant resources.
3. Page Speed and Mobile-friendliness
Page speed and mobile-friendliness are crucial factors that affect the user experience and search engine rankings.
Pages that load quickly and are optimized for mobile devices are more likely to rank higher in search results. Therefore, it is essential to optimize your web pages for faster loading times and ensure that they are mobile-friendly.
4. Title Tags and Meta Descriptions
Title tags and meta descriptions are HTML elements that provide information about the content of a web page to search engines and users.
These elements should be optimized to include relevant keywords and provide a clear and concise description of the content of the web page. Title tags should be no more than 60 characters, and meta descriptions should be no more than 155 characters.
5. Header Tags
Header tags are HTML elements that are used to structure the content of a web page.
These elements include H1, H2, H3, and so on. H1 tags should be used to describe the main topic of the web page, while H2 and H3 tags should be used to structure the subtopics.
Off-Page SEO
Off-page SEO refers to the optimization techniques that are implemented outside of the website to improve its visibility and ranking on search engine results pages.
These techniques include:
1. Link Building
Link building is the process of acquiring links from other websites to your website. Links from high-quality and authoritative websites can improve your website’s authority and credibility, which can positively impact your search engine rankings.
However, it is essential to avoid spammy and low-quality links, as they can result in a penalty from search engines.
2. Social Media Marketing
Social media marketing involves promoting your website or content on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Social media signals can indirectly influence your search engine rankings by increasing your website’s visibility and driving traffic to your website.
3. Guest Blogging
Guest blogging involves creating content that is related and complimentary to your website and posting it on relevant websites throughout the web and adding a link back to your website or mentioning your website, products and services throughput the article.
The websites where these articles are posted are carefully selected to ensure they pass link juice to your website.
4. Press Release
Creating and optimizing quality press releases requires knowledge of news writing and editing techniques.
It is not usually about announcing your product or service, it requires the skill and ability to format the press release in a way that other media houses will pick them up and amplify them.
That is where the power of PR – other news websites will usually pick up the press release and republish them, thereby spreading the news about your business throughout the web.
